We establish partnerships through open dialogue with our customers. Our products and services provide optimal problem solving with a high customer benefit. Customers’ problems are solved quickly and flexibly.

We recognize that qualified and motivated employees who enjoy their job are a major success factor for Kärcher.

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All Kärcher’s relationships, internal and external, are governed by trust, loyalty, openness, fairness, reliability and mutual respect. We incorporate all the experience and knowledge available in the company by means of teamwork and an active exchange of information.

We offer cleaning systems, cleaning products and services for recreation, household, trade and industry with an optimum price-performance ratio.

Kärcher is an international company and regards itself as the benchmark. Our aim is to have the lead in market share, innovation, quality and image as well as to be the world’s market leader in each of our business segments.

As innovative leaders we are setting standards in technology, service and design to provide optimum benefits for our customers and to satisfy our customers’ requirements. Our innovations are convincing and fill our customers with enthusiasm.

The Kärcher brand is associated worldwide with top performance, innovation and quality. Our aim is to continuously strengthen our brand image.

Our suppliers are integrated into the value-added chain. We are working continuously together to improve manufacturing processes and optimize the level of in-house production. We guarantee competitiveness in quality and cost by our willingness to change and by our speed and flexibility.

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Kärcher takes on social responsibility: In all countries we respect the local values and standards, the human rights and the legal and social systems – in the sense of a good citizen.

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We create our products, services and processes in an environmentally-friendly manner. Wherever we operate, we meet environmental requirements and make responsible use of all resources at our disposal.

We will increase our earnings and financial strength by profitable growth. This will secure the existence and long-term development of our company. Our entrepreneurial conduct is based on the priority of maintaining our financial independence and decision-making freedom. Additionally, growth generated internally has priority over acquisitions.

The shareholders identify themselves with the company. Kärcher will remain a family-run company.