Kärcher Stories

From advertising specialist to "steeplejack"

School grades and interest were a barriers to the initially planned degree in electrical engineering, so Ulrich Sukup chose Media Psychology and started his career as an advertiser for a large agency. Why he was missing a "purpose in life" and how he ended up in the airy heights of the Vierungsturm of the Votivkirche church in Vienna in order to carry out cleaning work – an exciting tale.

Companies often refresh their branding to increase brand recognition or to improve an otherwise damaged image. Happily, Kärcher is well liked by our customers worldwide and our business growth over recent years has been excellent. However, rather than resting on our laurels, the company is heading into spring 2020 with a new campaign. The main characters: real life and a little emotion.

The novel coronavirus, also known as SARS-CoV-2, is spreading worldwide. The main human-to-human transmission pathway appears to be droplet infection. With simple hygiene measures, each individual can help to protect themselves and others from the life-threatening lung disease and stem its rapid spread. Our topic special is dedicated to the most effective methods of protection against infection.

In order to make polluted water potable, people in Kenya often boil it – this requires a lot of firewood. This need contributes to the increasing rate of deforestation, which leads to an increase in CO2 emissions. A climate protection project in Kenya is trying to counter this. The project involves distributing water filters to households.

Anyone who has used a pressure washer before knows that cleaning outdoors can be a lot of fun. They can be used to clean practically everything on or around the house in next to no time. But how does a pressure washer actually work? And how is it made? Take a look inside the cleaning machine and come with us on a journey to the Kärcher factory in the Swabian town of Obersontheim, where we make our K 7 Full Control pressure washer.

Up to 5,000 tourists visit the Jungfraujoch in the Bernese Oberland every day – and bring a lot of dirt along with them. The workers on the Jungfraubahn railway use Kärcher cleaning appliances to clean the trains and buildings daily for their guests.

By combining industrial production with modern information and communication technology, new manufacturing concepts are created. Kärcher is confronting these new challenges and is working with an assembly line which employs Industry 4.0 principles.

With 1.4 million visitors annually, dirt and rubbish is often left behind in Cologne Zoo. Both the animal enclosures and green spaces must be cared for and the paths cleaned regularly. The MIC 34 municipal vehicle is used at Cologne Zoo to carry out these tasks.

From the big spring clean to weekly household cleaning, the questions are often the same: where do I start and where do I stop? And above all: what is the quickest and most effective way of doing it? Question after question: the cleaning experts from Kärcher and domestic economist Urte Paaßen provide the answers.

If Santa is not careful, he will also bring dirt into the house as well as presents. We offer practical tips on how to remove this dirt quickly. We will also provide an insight into how Christmas is celebrated around the world – by looking at different Christmas customs and traditions.